The thought of changing careers is a scary one, especially as an entrepreneur. With 20% of small businesses failing in the first year, it requires a lot of confidence and trust to take the leap. Yet, there are still some brave enough to try and determined enough to fight until it’s a success.
Meet Wave Wyld — one such brave soul. She’s here to share her journey of multiple successful career changes. Now, she runs a 6-figure business as a TikTok coach and entrepreneur, proving that a career change, still possible in this day and age, can change your life.
Wave’s first entrepreneurial venture was a successful photography business. After being in the industry for years, she decided to change things up and pursue a degree in Kinesiology. While killing it at Kinesiology, Wave took up yoga as a hobby — this was the key to her third career change. Many of her fellow yogis knew of Wave’s photography and asked if Wave could snap a few pics for their social media, website, and promotions.
Wave saw the demand and went for it. After brushing up on some digital marketing and personal branding courses, Wave officially re-entered the photography industry but with a focus on personal branding and content creation.
This was all going incredibly well until 2020 when the COVID-19 pandemic hit. Like too many other businesses, Wave had to shut down — it’s quite impossible to do photography when the whole world is in lockdown. Despite being hit by the pandemic, she refused to stay down. Wave converted her photography business into a personal branding coaching business.
Wave then decided to join TikTok, by recommendation from a friend, to bring in some leads for her personal branding course. This small decision changed everything. Wave not only saw the potential TikTok offered businesses but had a special talent for seeing and understanding TikTok like no one else. Taking what she learned from personal branding and digital marketing, Wave executed her final career change to TikTok coach and entrepreneur.
Wave saw that many people were struggling to excel on TikTok, especially businesses. Using her unique TikTok trend alerts to drive her initial success (founding the growing TikTok trend alert movement), Wave aimed to help entrepreneurs use TikTok to build a powerful community, grow their businesses, and boost their sales.
In 2 years, Wave has helped more than 300 clients gain over 5 million followers and earn a total of $19 million in revenue. She’s earned the title of TikTok trend alerts queen, becoming the go-to source of TikTok tips and strategies for thousands of creators. She’s even been invited to speak at major conferences as a TikTok expert.
Wave has honed her craft, constantly finding new ways to help businesses find success on TikTok. She offers her clients many different mediums of information, including 1:1 strategy sessions, online courses, brand consulting, a Facebook group, and her own TikTok account.
Mel Brown (@cupofmel), one of Wave’s clients, says, “Booking a consultation with Wave and joining the Facebook group was the best decision of my life! During the consultation, Wave provided me with tips and guidance to grow my coaching business. Within less than a week I grew from 3.8k followers with little engagement, to over 17k and counting. I am now turning away clients!”
Wave not only proves how being brave enough to change careers can change your life but uses what she’s learned to help other entrepreneurs make a successful jump, changing their lives as well. Book a call with Wave Wyld and find out how she can help grow your business on TikTok and change your life.