The fashion industry is a modern-day product. Fashion can change in an instant, yet the power it wields over society and the part it plays in the modern world remains the same. Fashion is so essential that whole magazines are devoted to it, TV shows assign hours of broadcast time to it, and individuals constantly discuss it with their friends.
Highlighting the competitiveness of the fashion industry, Nikita Karizma, a rising fashion designer, reveals that the fashion industry is highly vibrant. It’s the audience that keeps this industry consistently in the process of creation. Nikita states that people subscribe to fashion magazines to keep up with the latest trends. They are ardent to keep a close eye on the latest launched designs in the stores and the designs that have been there for a long time. Fashion enthusiasts follow the fashion shows to keep an eye on what the designers are putting on the catwalk in any season, and thus what will make it into stores. Therefore, working in the fashion industry and keeping up with the industry dynamics is highly demanding.
Nikita has a taste for contemporary fashion running in her blood. Coming from a family who belongs to the retail business of fashion buying, she got the chance to explore fashion markets, suppliers, and factories from a very young age. Her aesthetics were refined by the time she got into the London College of Fashion. She was approached by Lady Gaga’s stylist during her university studies, and later Nikita got the chance to dress Lady Gaga for the launch of her book ‘Channel Kindness.’
In the competitive fashion world, where most people, who want to know the new fashion lines, look at what celebrities are wearing, Nikita was fortunate enough to find her way into the league at a very young age. She spent her late teen years in London media, which created the remarkable designer that she is today.
Nikita spent her early teens helping her designer mother to dress up famous international celebrities. She developed a skill for dressing women that would help them feel beautiful & self-assured. As a teenager, Nikita styled Miss America for an editorial and the Sugababes for a magazine cover.
To pursue her passion, she started her namesake designer brand to demonstrate her passion for creativity and innovation in the fashion industry. Her designer label aims to enable women to feel utterly unbearable and at the top of the world using their self-confidence and positive energy. Today, Nikita’s designs are famous amongst many international celebrities and influencers, adding value to the most memorable events of their lives and empowering them through her fashion.