“Technology is best when it brings people together.”
The words of renowned WordPress Founder Matt Mullenweg propel the tech-driven narrative, so relevant today and in the coming future. Technology has evidently become an essential component of our daily lives, infusing every bit of action in every little moment. It has harmoniously brought people and organizations together to a symbiotic agreement which is evolving every day.
As a Marketing Expert with two decades of experience, Namita Tiwari shares her opinions on the spark technology has infused in marketing and how tech-driven approaches are imperative to customer experience and omnipresent across marketing activities.
Marketing is always evolving and has come a long way. While there are multiple marketing functions ~ branding, events, purpose-driven, content, and agile marketing, to name a few, the concept has evolved in a way that caters to changing consumer needs leveraging evolving technology platforms. Starting from Marketing 1.0, the evolution has moved from being product centric to customer centric and now Marketing 5.0 it’s about “Technology for Humanity” and “Tech-driven Marketing”.
From Marketing 1.0 to 4.0
As an experienced marketer, Namita’s grip on marketing concepts and applications has led her to earn her name as a global marketing guru. Understanding the multiple dimensions of marketing, she is a seasoned marketing professional with rich experience on every marketing approach, empowering her marketing acumen, leading her to what she is today.
Let’s brush up on these marketing approaches, with our Marketing Expert Namita Tiwari.
Marketing 1.0 was largely product-oriented, where marketers would dedicate time to highlight the product’s uniqueness and features. Marketing 2.0 took a customer-oriented approach and we started customer segmentation, as a way to understand and meet customer requirements.
From being customer-centric to employing a humanistic approach, Marketing 3.0 focused on a slightly different terrain where the motivation was to embody and reflect human values. Marketing 4.0 digitized marketing approaches and made initial route to where brands employed technology and reached out to a global audience.
Essentially, with Marketing 4.0 (Moving to Digital), we started on “Digital Marketing” which today is a very basic element of our marketing plans.
Now, Unbox the latest concept, Marketing 5.0
Namita Tiwari, Marketing Guru has set foot with some informative talks enlightening marketers on the importance of Marketing 5.0, that encompasses human values and exceeds customer needs using the power of technology offering far more immersive customer experiences.
Marketing 5.0 and Tech-driven marketing
“Technology is a key driver of modern marketing, almost a twin to Marketing,” says Marketing Guru Namita Tiwari.
Marketing 5.0 is about immersive and highly engaged customers, powered by tech-driven approach, which makes it different from its predecessors. Namita Tiwari believes that marketing 5.0 is the future and recently mentioned “As we move towards Marketing 5.0 we are building immersive and engaging customer experiences, making our brands purposeful, more humane and customer experiences more immersive”.
To talk of the key tech trends to influence Marketing 5.0, below is what Namita recently mentioned in one of her talks “Indeed Technology is playing a pivotal role in Marketing 5.0 with Metaverse & Artificial Intelligence turning into most influential trends reinventing the immersive quotient across all touch points in user experience and customer journey”.
Namita’s point of view on Marketing in Metaverse has been appreciated in her TEDx Talk on “Magic of Marketing in Metaverse”. Marketers can leverage opportunities worth $ trillion by using 3 Es explained by Namita ~ Emotion, Experience & Engagement. Click here to watch her TEDx Talk.
Artificial Intelligence in Marketing has been there for some time but has again evolved and now in Marketing 5.0 avatar, it is about human mimicking, machine learning, and creating an artificial, augmented, or mixed reality for users. In Namita’s opinion, all will amalgamate with the objective of exceeding customer’s expectations and experiences.
Marketing 5.0 aligns with human ideas and values. Where products nowadays are primarily centred around evoking a sense of comfort, and belonging, the marketing techniques employed create humanistic ideas. Namita understands that humans like brands with human qualities, something they can relate to and feel united with and in today’s world this can be done by using latest technology.
Namita Tiwari is a Marketing Guru, TEDx Speaker with 20 years of experience across all marketing functions leading her to have used numerous marketing techniques. The name and reputation she enjoys today owing to her ability to remain atop of trends, understand customer needs, and demonstrate acumen in applying latest marketing techniques have set the bar high. Utilizing marketing 5.0 and tech-driven marketing in her marketing plans has made her the most sought after marketer in the world. With her grit and persistence, Namita has turned into an inspiring icon and is setting a new path for future marketers.
Follow Namita on LinkedIn & Instagram, where she regularly posts on Marketing and Leadership. To know more, go to her website.
