Women in business face many challenges, including gender bias, unequal pay, lack of opportunities, and underrepresentation in leadership positions. However, with determination and the right strategy, they have been overcoming these obstacles to curate a space that is intrinsic to their growth and passion.
As such, Dr. Courtney McCashland is a true inspiration for women in sales and business. Her journey to the top has not been easy, but she has faced every challenge head-on and found her authentic path to succeed. Her experiences and insights into overcoming challenges and thriving in a male-dominated industry are invaluable for any woman looking to succeed in the business world.
As a highly successful businesswoman and entrepreneur, Dr. McCashland has weathered the corporate hurdles with determination, hard work, and a strong support system. In her role as the Co-founder and Chief of Science & Strategy of AuctusIQ, she has been able to create a thriving and successful company, despite the pains of the pandemic and a challenging economic climate. She has invested time through education and experience to build core subject matter expertise in her industry where she can bring outsized value to her business. And in making important business decisions, she has had the courage to speak up and share her point of view through expertise that offers insight to her male colleagues and team members. Like many women who have succeeded in entrepreneurial leadership roles, she has collaborated to incorporate diverse perspectives to build AuctusIQ into a renowned sales organization empowering women leaders and sales talent worldwide.
Over the past 25 years, AuctusIQ’s research cohort has studied the most successful B2B sales organizations in the world and learned that women who succeed in sales and promote to sales leadership roles share common talents, competency, and critically differentiated expertise in their respective fields. AuctusIQ has proven through scientific studies that the best sales professionals across genders bring a high level of learning agility to seek out information and expertise, a high level of empathy to individualize to the unique needs of the buyer, and exceptional ability to teach and advise. These trends in sales success are playing to the strengths of the top women in sales. The buyer’s demand for deep expertise and a consultative sales approach is also a success formula for many women, who are finding a clear path to performance in this male-dominated industry.
Courage is also an important talent for successful women in sales and business. However, Dr. McCashland’s research has found that women need to couple their courage with a deep subject matter expertise in their industry or field in order to “have voice” in executive discussions and rise to high-impact leadership positions of authority. The advisory sales approach for future success has pioneered new opportunities for women to win in sales and sales leadership over the last 36 months. Companies who understand this trend can identify and tap into the potential of women with natural sales and sales leadership talent, then develop their core expertise to differentiate in their respective fields.
Dr. McCashland encourages women to build a deep area of expertise for credibility and to be confident in sharing their perspectives to enhance the success of the companies they lead. “Being a confident woman with courage is critical to leading as part of a male-dominated executive team,” says Dr. McCashland. “We all bring different perspectives, and if you don’t listen and speak up, the organization will suffer. Honoring diverse views will lead to smart decisions for a healthy future.”
In addition, Dr. McCashland emphasizes the importance of building a strong support system, whether it is through mentors, colleagues, or a network of fellow women in business. This network offers needed support at key moments and career milestones, and creates critical expert resources to assist in fulfilling customer and business needs.
Dr. McCashland is a shining example of what women can achieve in business when they are committed, courageous, resilient, and have the right resources and support. By sharing her experiences and strategies for success, she is helping to empower and inspire other women to follow in her footsteps and achieve their business goals.
The tale of her journey serves as a powerful reminder that with perseverance, strong will, and a positive outlook, nothing is beyond reach. For more information visit her website.
Right after graduating from the University of Yale in 2010 Nicole started working as a freelance journalist and wrote numerous articles regarding the effects of global warming and climate change. She has worked with some of the most renowned environmental publications. Apart from being a columnist, Nicole is also an active campaigner for a climate change.
